New high quality oled displays, illuminating push buttons and state of the art digital technology was the starting point for the design of the new digital product line. This honorable challenge however was limited by an even tighter budget. This led to a design, stripped down to the very essence. One sheet of steel folded like the cover of a book is finished in the best possible way: The very exclusive soft touch and non-reflective anthracite Nextel coating. By contrast we placed a striking chrome ASL badge in the middle to celebrate the company’s established A brand reputation in the market. (see also DS Series & Pro Line)