The Spike is designed as the ideal mobility concept of the future. Although cycling is by far the most efficient, and clean way to convert energy intro motion, the product however has never really escaped from its engineering conventions and design clichés. The bicycle would never come to full maturity as long as components and end-products are designed separately. Leaving behind these limitations of a supply-chain dominated industry we redesigned the bicycle completely from scratch. With a user centred approach we sculpted the frame around the human body, we integrated all essential functions and took control over every single detail. A conceptual Innovation never been done before. The Spike became the winner of the International Bicycle Design Competition in Taipei, the most prestigious competition for bicycle design in the world.